If you don’t know, now you know – Zuri G is the man behind Persona Custom Clothiers and he has the keys when it comes to a fitted, custom made suit. He’s made custom pieces for people like Rock T (of the nationally syndicated radio show The Ricky Smiley Morning Show fame), football stars like Chris Jones, and comedian Alex Thomas. He shares tips for aspiring designers and how the guys should style their suits for the upcoming Klassic Man Event (tickets still available).
We sat Zuri down and asked him some questions.
Tell us the background story of how Persona started?
We started the company in 2012. We first opened a storefront in my hometown of Memphis, Tennessee. After years of success in the tax industry and not being able to find custom suiting tailors that fit our style, we created our own. Tailors in Memphis wanted to put us in pimp/pastor suits (like the ones Steve Harvey used to wear), and guys here [in Columbus] were too dull. We wanted a more British look mixed with high end fashion.
Each Persona piece is of course unique and custom made but what makes a Persona piece distinctive?
We can do whatever the client wishes. Most tailors are pretty limited. We can do pretty much anything, so when we say our catch phrase “You Define It, We Design It”, it’s a true statement.
Would you ever consider expanding into women’s clothing?
We’ve done a few pieces, but that’s not our lane.
Of course, there is the Klassic Man event coming up, in which you are a featured designer. Do you have any fashion tips for the fellas?
- When it comes to a good suit – good suits ain’t cheap and cheap suits ain’t good! The reason good suits cost more is the quality of the cloth and craftsmanship. You truly get what you pay for.
- A tailored suit is fit to your body, your measurements. Your suit fit should be flawless. That’s the difference in custom vs. off the rack.
- Don’t be afraid of color. Black, grey, and blues are the starting point, not the finish line!
Great points. What would you say is your favorite part of your job?
Helping gentleman dress well. And women love men who dress well!
Very true! Last question – one piece of advice for aspiring designers?
Learn the business, understand your niche, and never give up!