It’s not enough to just talk business with fellow attendees. You need to come prepared to DO business.
by Alfred Edmond, Jr.-
One of the keys to the success of your business is the economic vitality of the market it operates in, whether that is defined by geography (for example, the Atlanta metro area), industry (home improvement), culture (hip-hop) or demographic (new mothers). The better the businesses in proximity and/or related to yours are doing, the more likely it is that there are people and companies with the financial resources to spend money with you. All things being equal, the best thing to do to improve the number and quality of prospects for your business is to help those around you to grow theirs. In fact, smart entrepreneurs go out of their way to help enrich those around them. Who wants to serve a market full of cash-strapped customers and struggling businesses?
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