In recent years, the explosion of social media, hashtags and pop culture has placed the ever-present racial disparities of African-Americans at the forefront of American consciousness in a major way.
With viral videos and camera phones, it’s difficult for the country to collectively put their heads in the sand and pretend as though they are unaware of the erroneous suffering of blacks in all walks of life including wealth, politics, education, and economics.
Though many can agree on a problem, the solution appears to sit in a grey area with some arguing self-sufficiency theories of economic self-reliance. Even hip-hop legend Jay Z urges audiences to take heed to this approach as a strategy to combat racism, totting lyrics like, “Generational wealth, that’s the key,” in his song “Legacy” of his album 4:44.
Circulating the Dollar in the Community
Wherever one is on the spectrum, it’s difficult to argue how keeping the black dollar within the black community for as long as possible couldn’t be a viable tactic to combat a racially biased system, and one that Columbus-native and owner of the skincare company Savage Glow, Morgan Turner says she believes in.
“I just feel like in the black community there is so much going on, and it’s important to just lift one another up whenever we get a chance to.”
Turner is amongst a growing group of African-Americans in the area taking their fate and economic freedom into their own hands with a 156 percent increase of black business ownership in Columbus between 1997 and 2007, according to Census Bureau records.
Her boutique, Columbus-based business provides organic handmade products from Cucumber Watermelon Face Masks to Carrot Eye Cream. Turner’s vision for Savage Glow emerged from her own skin issues. Fast-forward three years and what began as a homemade skincare remedy is now a small-enterprise and is a quiet gem in the city.
It's #TAIT and we are chatting about the 🦄 Unicorn Herb…Turmeric! Found in our Carrot Eye Cream Turmeric has some pretty magical benefits for your skin, hair, and even just your general health. This known anti inflammatory can reduce the appearance of eye bags in as little as 10 mins! #Slayallday even with no sleep. 🙃
“I started [Savage Glow] because I have really sensitive skin,” Turner said. “I started making sugar scrubs, and then I started giving them to friends and family. Then I opened my personal online store. I didn’t have a vision. I was making products by myself. I’ve always been a do-it-yourself kind of girl, and turning it into something, I wasn’t expecting.”
Utilizing social media, local networking and a great product, the Ohio University alumna found a void in a Millennial generation unwilling to wait for anything, including great skin.“It seems so many skincare companies are targeted toward preventing wrinkles, but you won’t have to worry about that if you take care of your skin now,” Turner said. “As you get older you won’t have to worry about creating a skincare routine, if you do it now.”
Aside from the collective economic benefits of supporting neighborhood black businesses, Turner’s devotion to her community and neighborhood speaks to an added and more altruistic perspective.
“For me personally, it just makes me feel good about myself, my community and being a part of something. I really want to keep my business an online store. I really like that you can only find my stuff locally because I really love this city.”
Whether adding more zeros to the overall bank accounts of the black community in Columbus and abroad is the sole answer to all of the community’s woes is to be determined, however practicing similar self-reliant financial practices as other races as a means of empowerment is definitely a head in the right direction, and an opportunity to strengthen the community as a whole.
For more information on Savage Glow, visit savageglow.com and follow on Instagram @savage_glow.